Design Services:

Pre-Production:

Effective pre-production is an essential cornerstone for any project's success, regardless of its scale. It serves as the guiding path, aligning myself, the client, and stakeholders, ensuring clarity and direction towards the intended outcome. Strategies in this phase encompass diverse elements, including information gathering, needs assessment, budgeting, goal setting, and outlining measurable objectives. This phase also involves mapping out content and creating soft prototypes such as wireframes and mock-ups.

Web Design:

I specialize in front-end web design, proficient in creating websites that align with contemporary trends. My expertise encompasses crafting responsive designs for seamless multi-device experiences, optimizing for swift loading times, and ensuring adherence to SEO standards across metadata and page content. Moreover, I excel in implementing design aesthetics, focusing on layout, color schemes, typography, and integrating practical marketing tools seamlessly within the website framework.

Graphic Design:

In the domain of graphic design, my focus centers on establishing and maintaining brand standards. I possess an in-depth understanding of essential brand elements—such as value statements, mission, color psychology, imagery, and brand culture. My dedication lies in crafting graphics and assets that authentically reflect these foundational values. Throughout my career, I've contributed to a wide array of materials, including logos, brochures, business cards, emails, trade show booths, one-sheets, promotional items, and more.

Digital Marketing:

In today's competitive landscape, a website and logo aren't sufficient. A comprehensive digital marketing plan, tailored to SMART business goals and measurable over time, is crucial. This involves understanding your competitors and identifying your unique selling points, crafting compelling content that distinguishes you within your industry. My expertise lies in various Google Ads strategies, covering performance max, responsive text, shopping, display, and re-marketing. Additionally, I utilize blogging, email, industry channel sources, and leveraging various social media platforms to boost brand visibility and engagement.

Reporting:

It's crucial to grasp which data to capture, define conversion types, and subsequently report on customer data, marketing content, and campaign performance. This insight is vital for comprehending growth and effectiveness. By defining campaign goals and tracking associated data, presenting a story through visualizations and numbers to stakeholders becomes instrumental. This approach aids in understanding marketing budgets and effectively allocating resources for the desired return on investment.

Instructional Design (ISD):

Instructional Design, akin to other design processes, comprises diverse phases and approaches. Identifying the learning gap is crucial—are you addressing a specific educational need or another organizational challenge? Drawing from my experience in Instructional Design, I've honed the skill of conducting comprehensive analysis. This involves assessing various elements to create impactful learning experiences tailored to specific needs and objectives.